Deloitte predicts that women’s elite sports will surpass $1 billion in revenue in 2024, driven by commercial, broadcast, and matchday revenues. Major markets include North America and Europe, with football/soccer and basketball leading in value. Sponsorship and broadcast deals are increasing, while matchday revenues benefit from larger venues and fan engagement. Investment is rising, improving facilities and player salaries. Efforts to develop talent, protect athletes, raise profiles, and promote diversity are recommended for sustained growth.
Read more: Women’s elite sports: Breaking the billion-dollar barrier
